Our spoof of the ‘smile less’ Thomsons teddy bear who gains back his smile on a sunny beach holiday in Jamaica saw a reindeer take the place of the bear.
With the focus on festive family fun, the reindeer ice skates, takes a trip on the Cairngorm funicular railway and meets his real life counterparts and has an appointment with the man with the bag who gifts him a reindeer friend for Christmas.
We pride ourselves on attention to detail – to the point of unpicking the stitching on the snouts of four reindeer so that the smile could be stitched back on in stages throughout the filming. But we didn’t count on having to carry sacks of reindeer food up the mountainside to encourage the herd to approach the camera!
Our ten month campaign aimed at the Scottish press, covered summer, winter and October breaks, food and drink, hostelling , cycling and golf netted £1.6 million worth of media coverage for the VisitCairngorms area.
Feature articles appeared in Metro, The Sun, The Daily Mail, Scots Magazine and BT.com.
… and we all fell in love with the Cairngorm reindeer and llamas!
“Down-trodden reindeer goes in search of his festive smile in heart-warming Christmas advert”
“Frosty Frolics in the Cairngorms”
The Press and Journal
“Magical world in this beautiful national park”
“Take a walk with super furry animals. You don’t have to go to the Andes to enjoy a spot of Llama trekking”
The Sunday Mail
“Killer climbs, freezing temperatures and a wee dram make for a top day out in the Cairngorms”
“When it comes to outdoor holidays there can be fewer places that have it all within the space of a few miles. And the wonderful thing is for Scots this exists practically on our doorstep in Cairngorms National Park.”
“The Cairngorms National Park is the perfect place for your autumn break”
The Daily Mail